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About Us

The Clever Kiwi company was formed in New Zealand in 1992 by Jack and Peggy MacDonald with the desire to produce top quality educational products.

The first product was a common sense Maths programme filmed on video and accompanied by a workbook aimed at 4-6 year olds.

With the success of the video Maths programme, Clever Kiwi then produced an up-market scrapbook called “The Activities Book”. It contained high-quality 100 gsm paper with useful information printed on the inside of the covers.

Following on, the company expanded their exercise book range to 12 titles, covering Reading, Writing, Maths and other classroom work books, all of which contained useful and relevant information on the inside covers, presented in a fun Clever Kiwi way!

In 2018, and with Peggy and Jack both in their 80’s, they sold the business to finally retire. Another Kiwi family who shared the MacDonald’s interest in Education bought the business. Wanting their kids to cut their teeth with a real life business venture, Isabella (16) and William (13) actively work at Clever Kiwi to supplement their learning at school with real world business experience (and some pocket money). They are learning the Clever Kiwi operation from the ground up. Their roles include invoicing orders in Xero, pick pack and sending cartons of exercise books, assisting with the redesign of the existing product range and developing new exercise books, answering customer service emails and overseeing the online marketing strategy.

Before selling the business Jack and Peggy met Elizabeth Thuestad. Elizabeth had travelled to New Zealand and seen the Clever Kiwi range of exercise books. As a teacher she loved the books and with Jack and Peggy customised them to an American setting. Through her passion and drive we are excited to launch 7 Clever Kiwi USA titles in Wisconsin in 2020.

Thank you for buying our exercise books.

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